Alcohol Warning Labels May Not Be Enough to Change Americans' Behaviors
Briefly

Former U.S. Surgeon General Vivek Murthy advocates for new cancer warning labels on alcohol, noting that existing labels are outdated and awareness of alcohol's cancer risk is low. Historical context from tobacco policy highlights the need for careful regulatory language; the vague warnings introduced in 1965 did not effectively reduce smoking and instead strengthened the tobacco industry's position. The significant impact of the 1964 report linking smoking to cancer galvanized public health movements, while subsequent poor legislation allowed the industry to thrive, demonstrating the complexities of health communication and regulation.
The current alcohol warning labels were last updated in 1988, while only half of Americans associate alcohol with cancer, highlighting an urgent need for reform.
The development of vague labeling for cigarettes in 1965 did not reduce smoking rates and ultimately consolidated the power of Big Tobacco, showing the need for caution.
The 1964 Surgeon General's report linking smoking to lung cancer initially spurred significant public health actions, unlike the subsequent vague labeling that benefitted the tobacco industry.
Regulatory actions following the 1964 report targeting deceptive practices by tobacco companies were undermined by the industry's influence over public health legislation.
Read at time.com
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