
"Mark Cuban's Cost Plus Drugs company will partner with TrumpRx During an onstage session at HLTH, Mark Cuban revealed a forthcoming partnership between his Cost Plus Drugs company and TrumpRx, a federal program designed to bring discounted prescription drugs directly to consumers. TrumpRx, which is set to launch early next year, will function as a referral platform, directing people to websites like Cost Plus Drugs. Through this partnership, Cost Plus Drugs will provide its pricing data to TrumpRx."
"UnitedHealth Group subsidiary Optum unveiled an AI-powered real-time claims management platform called Optum Real. The system is designed to reduce friction between providers and payers during claims submission and reimbursement processes. The platform's goal is to allow providers to instantly verify details about patients' benefits and coverage, therefore reducing the guesswork and delays that providers typically face when trying to get paid."
"Cedar rolls out new tools to help people afford care Healthcare payments startup Cedar introduced Cedar Cover, a digital platform aimed at helping patients access Medicaid coverage and financial assistance. The platform - which integrates with hospital billing workflows - helps identify patients' potential Medicaid eligibility, assists with their enrollment, manages their renewals and connects them to co-pay support for medications."
The HLTH conference featured industry announcements including partnerships and new healthcare technologies. Mark Cuban's Cost Plus Drugs will partner with TrumpRx, a federal referral platform launching early next year, to supply pricing data and direct consumers to Cost Plus Drugs. Cuban anticipates the partnership will challenge traditional pharmacy benefit manager (PBM) structures blamed for high drug prices. UnitedHealth Group subsidiary Optum introduced Optum Real, an AI-powered real-time claims management platform designed to reduce friction between providers and payers and enable instant verification of patient benefits. Cedar launched Cedar Cover to identify Medicaid eligibility, assist enrollment and renewals, and connect patients to co-pay support.
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