I/O psychology has the potential to be a dynamic career path, yet students often perceive it as a restrictive and inflexible field lacking clear growth opportunities.
The misalignment between students' personality traits and the demands of I/O psychology results in reduced interest, as students seek fields offering more flexibility and independence.
To attract the new generation, I/O psychology must reposition and innovate its branding to demonstrate its relevance and appeal in today's diverse job market.
As traditional psychology appears more appealing to students due to its direct application to human well-being, I/O psychology struggles to present a compelling case for its career viability.
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