The article emphasizes that innovation transcends technology, asserting that it is fundamentally rooted in human creativity and psychology. Leaders often misstep by focusing on perks and tech to drive innovation, neglecting the importance of nurturing original thoughts. The real essence of innovation lies within the unique human environment that fosters creativity, rather than relying solely on machines or algorithms. Understanding this psychological aspect is crucial for business leaders seeking to inspire true innovation among their employees and to grasp the holistic formula for competitive advantage.
Innovation doesn't come from machines or programs: It comes from the human mind and spirit and the environment we create to nurture original thinking.
Business leaders are looking for a competitive advantage, yet few realize the formula that sparks innovation is within their grasp.
A crucial component of the formula is missing-innovation requires new ideas-original thoughts to be effective.
Creativity resides in human psychology, highlighting the importance of understanding the psychological aspects of innovation.
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