How to be more creative using science
Briefly

Psychologist Zorana Ivcevic Pringle has dedicated over 20 years to studying creativity, emphasizing that it is not merely an inherent trait but rather a choice accessible to everyone. In her new book, "The Creativity Choice," she discusses the various levels of creativity and shares insights from her research on how individuals can adopt practices to enhance their creativity. This interview, hosted by Berly McCoy, delves into the science behind creativity and offers strategies for nurturing a creative mindset, highlighting that everyone has the potential to embrace creativity.
In her extensive study on creativity, psychologist Zorana Ivcevic Pringle emphasizes that creativity is not merely an inherent trait but a conscious choice we can all make.
Ivcevic Pringle's research reveals that creativity comes in various levels and that there are specific choices and practices anyone can adopt to nurture their creative abilities.
Read at www.npr.org
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