Analysis of 913,253 users of sapphic dating app Zoe from 122 countries between January 2023 and May 2025 examined self-reported sexual identities across age and geography. Overall identities were lesbian (48.3%) and bisexual (39.8%), with pansexual (6.6%), queer (3.4%), gay (1.2%) and asexual (0.7%) following. Gen Z (born 1997–2006) most frequently reported bisexual (45%) then lesbian (42.2%). Use of the lesbian label rises with age, reaching 65% in the 50+ group, while bisexual identification falls to 25% in that group. Results emphasize generational differences and fluidity in identity labels.
"Younger generations are showing us that sexuality is not a fixed category - it's a spectrum,"
"Across the world, more young people are comfortable describing their identities in diverse and fluid ways."
"Our study is a reminder that technology isn't just transforming how people meet - it is reshaping how we understand ourselves and each other."
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