""If at first you don't succeed, try again." "Winners never quit and quitters never win." Our culture has a lot of sayings against quitting, making it seem like a failure. But sometimes, abandoning a goal means opening up space for something better. Cognitive psychologist Annie Duke, author of Quit: The Power of Knowing When to Walk Away; career educator Colin Rocker; and psychologist and professor"
"Angela Duckworth explain how to know when it's time to move on. This episode of Life Kit was produced by Margaret Cirino. It was edited by Malaka Gharib. The visual editor is Beck Harlan. Want more Life Kit? Subscribe to our weekly newsletter and get expert advice on topics like money, relationships, health and more. Click here to subscribe now."
Cultural sayings like "If at first you don't succeed, try again" and "Winners never quit and quitters never win" frame quitting as failure. Abandoning a goal can create space for better opportunities and is sometimes the rational choice. Decision-making about persistence should weigh sunk costs, expected future value, identity considerations, and alternative prospects. Evaluating when to move on requires clear criteria rather than emotional attachment. Strategic quitting can preserve resources, reduce regret, and improve long-term outcomes when continued pursuit yields low marginal benefits compared with other options.
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