
"Everyone out there, raise your hands if you're swimming in free time! Anyone? This would likely be the appropriate moment to cue the proverbial crickets and then, for a number of you, probably chortles at the notion of having oodles of free time. That's why these days, a number of businesses will take tasks off your hands if you choose, freeing up your time in the process."
"Just to name a few examples, we're talking about grocery shopping, picking up food from a local restaurant, making dinner, cleaning, taking your dog for a walk, or assembling furniture. Now you may be willing and able to pay someone to handle these tasks because you detest them or just don't like them. For instance, if you hate grocery shopping, you're far from alone."
When people can pay to avoid a pleasurable task, they tend to view that task as less worthy and derive less enjoyment from it. Modern life offers many opportunities to buy time by outsourcing chores such as grocery shopping, meal preparation, cleaning, pet care, and furniture assembly. People pay either because they dislike the task or because they value freed time. The option to pay appears to shift perceived motivation from intrinsic enjoyment to extrinsic reward. That shift reduces subjective pleasure and lowers perceived value of the activity, even when the task itself can be inherently gratifying.
#intrinsic-vs-extrinsic-motivation #outsourcingtime-saving-services #task-enjoyment-and-valuation #behavioral-economics
Read at Psychology Today
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