"Most founders don't burn out because they work too hard. They burn out because they never stop to decide what actually matters. When you're running a company, urgency becomes your operating system. There's always another hire to make, product to ship, fire to put out or metric to improve. If you're not careful, you wake up one day successful - but not necessarily building the life you intended."
"For nearly 10 years running Luxury Presence, I've relied on a simple quarterly ritual to prevent that drift. It takes one hour. One sheet of paper. And it's been the single most stabilizing habit in my career. I call it the "One-Page Plan." What goes on the page The structure is simple: Purpose: Why you do what you do Values: What matters most BHAG (Big, Hairy, Audacious Goal): Your long-term moonshot"
"Why most founders skip this - and why that's a mistake Many founders resist this kind of planning because they equate structure with rigidity. They want to stay opportunistic. Flexible. Open. But here's the problem: if you don't decide what matters in advance, the market decides for you. Without intentionality, you default to: What's loudest What's newest What feels urgent What"
Founders often burn out because they never decide what matters, allowing urgency to dictate priorities. A one-page, quarterly plan centers purpose, core values, a BHAG, a five-year vision across health, relationships, career, learning and contribution, one-year goals, and concrete quarterly commitments. Most elements remain stable across quarters while the 90-day section converts long-term direction into measurable actions. The ritual takes about an hour using one sheet of paper. Regularly resetting priorities prevents reactive work, protects long-term goals, and helps founders avoid successful drift away from the intended life.
Read at Entrepreneur
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