"For decades, the formula for executive success was simple: act authoritatively and set direction. But over the past six years, remote work and digital overload have reshaped what influence looks like. Authority alone is no longer enough. Visibility now happens via screens, not meetings. The latest evolution is video-first leadership, and it is not just another trend. It is a response to how work actually happens today."
"Video-first leadership is a communication model in which leaders default to recorded video to deliver context and strategy, rather than lengthy written updates. It is important to distinguish this from video-first communication. That shift is tactical. Video-first leadership is strategic, redefining how alignment scales in a digital workplace. While they are distinct, they complement one another; tactical video habits enable the broader leadership transformation to take hold."
Video-first leadership makes recorded video the default channel for conveying context, strategy, and tone instead of relying on long written updates and frequent synchronous meetings. Remote work and digital overload have shifted visibility onto screens and reduced the effectiveness of authority alone. Employees now spend a majority of work time in meetings, email, and chat, with rising meeting volumes and widespread multitasking. Compact, structured briefings — for example six-minute recordings — deliver high-context updates that teams can consume asynchronously. Tactical video practices support a broader strategic shift that separates informational updates from decision-making and alignment functions. The result is more intentional leader presence and reduced calendar friction.
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