"But the freedom of solopreneurship can be a double-edged sword. Since you don't need approval from other people, nothing is stopping you from chasing every shiny tool, course, or strategy that promises to solve your problems. The ability to say no to distractions is an underrated skill for solopreneurs. There's a difference between making strategic decisions and letting yourself be pulled in a million directions. You need to master the former and resist the latter."
"Before jumping on something new, run it through a quick filter. Ask yourself: What specific problem does this solve? (If you can't name it, it's probably a distraction.) Is this solving a problem I actually have right now? If I have this problem right now, is it urgent? Or merely annoying? What's the cost of looking into this more? (Consider the time to learn something new, the time away from existing work, and the potential to derail other plans you may have.)"
Solopreneurship gives owners the freedom to make decisions without seeking permission, but that freedom increases the risk of chasing every appealing new tool, course, or strategy. Saying no to distractions and distinguishing strategic choices from impulsive detours is a critical skill. Before adopting something new, evaluate whether it solves a specific, current, and urgent problem, and weigh the time cost to learn it and the potential to derail existing plans. Most shiny objects target perceived rather than actual problems, so a short decision filter can prevent wasted time. Nonessential but enjoyable tasks can still undermine priority work.
Read at Fast Company
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