"In a recent post, I wrote about how creativity requires just enough confusion to actually work. We need to be a little surprised to find something new. Vibe coding for PMs is exactly that. It isn't about becoming an engineer; it's about making your thinking much stronger earlier in the process. It's about "rubber ducking" your decisions, externalizing your thinking so you can look at it in a more objective way, with a machine before you bring it to your team."
"This Gem acts like a consultant, interviewing you to extract the "what" and "why" of your project. Step-by-Step: It guides you through sections like Goals, Critical User Journeys (CUJs), and "Moments That Matter" - those key points of high emotion where the experience is won or lost. Fill the Gaps: If you're stuck, it can even suggest content to help spark your thinking. The Artifact: You end up with a structured markdown spec that serves as the "context" for everything else you do."
AI-driven 'vibe coding' uses rapid prototyping to explore ambiguous product concepts and surface novel ideas by preserving just enough confusion. Product Managers can externalize decisions and iterate with a machine to strengthen thinking before team alignment. The Spec Brief Coach Gem interviews to extract the project's what and why, guides through Goals, Critical User Journeys (CUJs), and 'Moments That Matter,' suggests content when stuck, and produces a structured markdown spec that becomes the project's context. Embracing imperfect ideas and generating rapid, tangible artifacts helps move from vague vibes toward battle-tested, testable requirements.
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