YouTube is set to announce a new subscription service called 'premium lite', which will provide users with ad-free access to its library of podcasts and how-to videos. This new option is aimed at users primarily interested in content other than music videos. While the specific pricing remains undisclosed, the tier is expected to roll out soon in markets such as the U.S., Australia, Germany, and Thailand. This development comes as YouTube faces increasing competition from other platforms vying for podcast listeners.
YouTube is close to announcing a new lower-priced 'premium lite' version of its subscription service, targeting viewers who primarily watch non-music videos.
The new tier is expected to launch soon in the U.S., Australia, Germany, and Thailand, giving users access to YouTube's library of podcasts and how-to clips without ads.
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