Belgium's Court of Appeal recently ruled on the Transparency and Consent Framework (TCF), revealing ongoing complexities in balancing user privacy and the ad industry's needs. The TCF, which was intended to ensure GDPR compliance through user consent, has faced accusations of merely providing a workaround. The Belgian data protection authority had previously deemed the consent insufficiently informed. Although the court rejected earlier procedural claims against IAB Europe, the ruling intensified the discussions around user consent rights and the responsibilities of ad frameworks in Europe.
The TCF has been criticized for failing to provide users with real choices regarding their data. The ruling clarified that consent gathered was not genuinely informed.
Belgium's Court of Appeal's decision is a crucial development in balancing privacy rights with the operational capabilities of the advertising sector.
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