In the 2025 Medieakademin trust survey, Systembolaget achieved a trust rating of 72%, placing second overall among institutions, just behind the police. This reflects a strong public confidence, overshadowing other entities such as the Church of Sweden and the Tax Agency. Systembolaget topped the companies section, significantly outperforming Ikea, which held 60%. Other companies like Ica and Volvo followed at 45% and 43%, respectively. The survey also highlighted some companies with low trust, like H&M, amid scrutiny over recycling practices and Tesla, affected by labor strikes.
Systembolaget's trust level at 72% marks it as the second most trusted institution in Sweden, highlighting the public's strong confidence compared to other organizations.
The 2025 trust survey reveals that Systembolaget leads among companies at 72%, with a significant gap from Ikea at 60%, showcasing its exclusive reputation.
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