US game ad revenues growth slows
Briefly

US game ad revenues won't surpass $10 billion until 2026, while gaming's share of digital ad spend is declining, as per the US In-Game Ad Revenues Forecast 2024 report.
In-game ad expenditure is primarily channeled to large platforms, predominantly bought by game developers. However, a shift towards intrinsic and programmatic ads is noted, along with the rise of gaming content on YouTube and Twitch.
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