"♥ Voter data is central to emerging ways of political campaigning. The contemporary reality of elections has fast outpaced applicable rules - which in recent years has prompted a surge in regulatory efforts aimed at ensuring transparency, accountability and the ethical use of data in electoral activities. ♥ These have ranged from investigations and the issuance of guidelines by international and domestic bodies to new legislation aiming to set limits on the use of data for political campaigning purposes."
"Despite these initiatives, the use of data in electoral context remains unregulated in many jurisdictions, which has allowed data-intensive practices such as micro-targeting to proliferate. ♥ National laws should recognise the right to privacy, including the protection of personal data."
A deck of Tech, Data and Elections Playing Cards and a checklist provide tools for electoral observers and civil society to examine technology’s role in elections. The cards frame key topics across four suits: data protection, election administration technologies, regulations for political actors, and the internet and social media in campaigns. Voter data now underpins modern campaigning while legal frameworks have lagged behind technological change. Responses have included investigations, guidelines and new legislation, yet many jurisdictions remain unregulated, allowing data-intensive practices like micro-targeting to proliferate. National laws should recognise privacy rights and be regularly reviewed to address technological challenges.
Read at Privacy International
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