"Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (16th September, 2025) released the United Kingdom August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the Google Play Store. The report ranks mobile apps in the 'Video Gaming' IAB app category based on their programmatic advertising traffic quality, as measured by Pixalate's Publisher Trust Index (PTI). Pixalate has also released a United States ( US) version of the report."
"Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT, including ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and other metrics. The Publisher Trust Indexes include rankings for over 235 countries across four global regions ( North America, EMEA, APAC, and LATAM). They also provide breakdowns by 20+ different IAB taxonomy website categories. Pixalate's methodology can be found at Publisher Trust Index: Methodology."
Pixalate ranked mobile apps in the 'Video Gaming' IAB category by programmatic advertising traffic quality for the United Kingdom in August 2025 and released a United States version. Rankings cover both the Apple App Store and the Google Play Store. Quality measurement uses the Publisher Trust Index (PTI) and proprietary algorithms to assess invalid traffic (IVT, including ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and additional metrics. PTI provides rankings across more than 235 countries and four global regions ( North America, EMEA, APAC, LATAM) and across 20+ IAB taxonomy categories. Data analysis used 400 million global open programmatic ad impressions across 15k apps in August 2025.
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