"I felt like they were holding us hostage," Layser said on the stand, expressing the frustration News Corp felt in trying to move away from Google's ad tools.
Despite concerns about Google's practices, almost no one in the publishing industry used anything else due to the integration of Google's publisher ad server with its ad exchange.
News Corp estimated they could lose at least $9 million in ad revenue if they switched away from Google's advertising tools, highlighting their dependency on Google.
By the time Layser left, approximately 70-80% of News Corp's ad transactions were processed through Google's ad exchange, evidencing Google's stronghold in the market.
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