Netflix's Advertising Business Is Boosting Profit Margins | AdExchanger
Briefly

Netflix's ad-supported membership reaching a scale where ad revenue contributes to profit, enabling a 17% YoY revenue growth and 5% operating margin increase.
Netflix's focus on in-housing ad tech aims to attract more brands, improve ad targeting, personalization, and open new ways to buy Netflix inventory.
Read at AdExchanger
[
]
[
|
]