Kroger, the largest supermarket chain in the U.S., is under fire due to two proposed class-action lawsuits filed for allegedly sharing personally identifiable information and health data with Meta. The lawsuits, filed in the Southern District of Ohio, accuse Kroger of using a tracking feature, known as the Meta Pixel, on its website to monitor patients' interactions and reveal sensitive health details. This includes insights about medications and potential health conditions, violating privacy laws such as HIPAA and the Electronic Communications Privacy Act. Key examples cited in the lawsuits highlight Kroger’s data mishandling during online pharmacy interactions.
Kroger's alleged use of a tracking bug has compromised patient confidentiality as it leaked sensitive health information to Meta, breaching privacy laws.
The lawsuits claim that Kroger's integration of Meta Pixel allowed unauthorized third-party access to users' medical data, violating multiple privacy regulations.
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