The U.S. Justice Department claims that Google has monopolized online display ads by limiting choices for publishers and advertisers, manipulating product features for self-benefit.
In the ongoing trial, Google's ad server is estimated to control 87% of the U.S. market and 91% globally, highlighting its dominance in the industry.
Google's advertising ecosystem is said to be designed to maintain its market power by controlling ad servers, exchanges, and networks, adversely affecting competition.
The Justice Department is focused on Google's manipulation of advertising auctions through its ad exchange, Google Ad Manager, which dominates the market both locally and globally.
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