Google has announced that it will deprecate the Special announcement structured data, originally created for health-related communications during the COVID pandemic, effective July 31, 2025. The announcement appears on the structured data help documentation, advising users that they can safely remove this structured data from their websites. Although Google is discontinuing it, other search engines may still choose to support this feature, highlighting a divergence in search engine policies regarding structured data use for special announcements.
Google has announced the deprecation of the Special announcement structured data, which was initially created for COVID-related communications, effective July 31, 2025.
Following the deprecation notice posted on the structured data help document, users can safely remove the Special announcement structured data from their sites.
Introduced during the COVID pandemic, this structured data was intended to help businesses relay crucial health and safety updates, but its time has now come to an end.
Though Google will stop supporting this feature, it's noted that other search engines might continue to accept the Special announcement structured data.
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