""Back button hijacking interferes with the browser's functionality, breaks the expected user journey and results in user frustration," Chris Nelson, from the Google Search Quality team, wrote in the announcement."
""People report feeling manipulated and eventually less willing to visit unfamiliar sites. As we've stated before, inserting deceptive or manipulative pages into a user's browser history has always been against our Google Search Essentials.""
Back button hijacking is a tactic used by some websites to keep users engaged by displaying additional content or ads when they attempt to leave. Google has recognized this practice as a violation of its spam policies and will treat it similarly to malware. This decision aims to enhance user experience by preventing manipulation and frustration. Google has observed a rise in such practices and has set a deadline for developers to comply with the new policy to ensure proper browser navigation.
Read at Engadget
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