Google Glass Patent to Watch What You Watch, Read Your Emotions

"If this sounds crazy, remember that last month, Watchguard's director of security strategy Corey Nachreiner warned SecurityWatch that Google glass represented an "information goldmine" for both attackers and advertisers. He talked about a sci-fi scenario where Glass could recognize objects in view. "In the future, we're going to have algorithms that will pinpoint things in video automatically," said Nachreiner. This is, more or less, exactly what the Google's gaze tracking patent covers."

"Gaze Tracking and Advertising Much of the patent hinges on the technology to "determining which, if any, of the identified items within the external scenes viewed by the user are advertisements; and charging advertisers associated with the advertisements based at least in part on a per gaze basis." The patent goes on to discuss storing a large amount of analytical information and charging advertisers for access."

Google filed a patent for a gaze tracking system tied to wearable Glass devices that captures scene images and identifies items via image recognition. The system generates a gazing log that records identified items viewed by the user. The patent describes determining which identified items are advertisements and charging advertisers on a per-gaze basis. The patent envisions storing extensive analytical data and selling advertiser access to metrics, including how well ads draw or hold gazes and whether ads evoke emotional responses. The patent also mentions receiving pupil dilation data from the head-mounted device to assess user emotional reactions.

Read at PCMAG