The Privacy-Preserving Attribution feature allows Firefox to send user activity data to advertisers without identifying users, raising concerns about transparency and compliance with GDPR.
Noyb argues that the feature is enabled by default without proper user notification, contradicting ethical data processing norms and violating GDPR's transparency requirements.
According to Noyb, Mozilla has adopted an ad measurement approach that conflicts with user privacy expectations, prioritizing advertisers' interests over user consent and awareness.
The complaint emphasizes that Mozilla's handling of the PPA feature does not sufficiently inform users or provide necessary legal bases required under GDPR.
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