Digiday's Q4 2024 survey of nearly 50 marketing professionals revealed that 48% expect an increase in ad spending for 2025. However, there is a notable lack of strong confidence, with only 7% strongly agreeing that spending will rise. Notably, the previous year saw nearly half of agencies experiencing increases in client ad spending, and 63% of marketers anticipate their companies will follow suit in 2025. While optimism exists, uncertainty lingers, making the path forward unclear for many in the industry.
According to a recent Digiday survey, 48% of marketers expect ad spending to rise in 2025, but confidence in this prediction remains low.
While optimism persists regarding ad spending, significant uncertainty exists, with only 7% of marketers strongly agreeing that spending will increase this year.
Nearly two-thirds of marketers anticipate their companies will boost ad spending on behalf of clients in 2025, reflecting a distinct upward trend.
In 2024, 42% of marketers reported increased client ad spending, though only a small fraction noted significant increases, highlighting cautious optimism.
Collection
[
|
...
]