Decoding the jargon behind Google's antitrust ad tech trial: a glossary for the confused
Briefly

Google's advertising ecosystem is complex, with numerous proprietary platforms and terms that confound both industry insiders and outsiders, making transparency a significant concern.
Terms like 'header bidding', 'AdX', and 'Jedi Blue' illustrate the intricate web of Google's control over digital advertising, spotlighting the competitive tactics used in the market.
Read at Digiday
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