Closing arguments to be made in Google's U.S. antitrust trial over online ad empire
Briefly

from The Globe and Mail4 weeks ago
The U.S. Department of Justice's antitrust trial against Google centers on allegations that the company unlawfully dominated the online advertising technology market, impacting competitors and publishers alike.
The Globe and Mailhttps://www.theglobeandmail.com/business/technology/article-closing-arguments-to-be-made-in-googles-us-antitrust-trial-over-online/
Witnesses during the trial reported an inability to switch away from Google, highlighting a near-monopoly where publishers feared losing substantial ad revenue if they chose other services.
The Globe and Mailhttps://www.theglobeandmail.com/business/technology/article-closing-arguments-to-be-made-in-googles-us-antitrust-trial-over-online/
Legal arguments against Google suggest a strategy to compel the tech giant into accommodating competitors, rather than addressing contemporary competition in online advertising.
The Globe and Mailhttps://www.theglobeandmail.com/business/technology/article-closing-arguments-to-be-made-in-googles-us-antitrust-trial-over-online/
Analysts perceive the ongoing ad tech case as less financially threatening compared to previous antitrust rulings, indicating that Google's situation may not lead to drastic changes in operations.
The Globe and Mailhttps://www.theglobeandmail.com/business/technology/article-closing-arguments-to-be-made-in-googles-us-antitrust-trial-over-online/
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