Assembly Bill 1355 is a proposed California statute seeking to regulate the collection and use of geolocation data. Unlike the comprehensive California Consumer Privacy Act (CCPA), this bill requires companies to obtain clear opt-in consent before acquiring users' precise location data. It also mandates organizations to disclose what data is collected, its purpose, and its recipients. Advocates argue that this legislation addresses urgent privacy concerns and civil liberty implications arising from the unchecked commodification of sensitive location information.
We're really trying to help regulate the use of your geolocation data. You should not be able to sell... anybody's location information to third parties, because nobody signed up for that.
Among types of personal information, location data is especially sensitive. It reveals where people live, work, worship, protest, and seek medical care.
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