The deepfake economy is growing, with GenAI-enabled scams quadrupling in the past year. Businesses are facing sophisticated threats, causing professionals in recruitment, design, publishing, and healthcare to seek ways to protect themselves and their clients. The ability to clone brands and create accurate scam messages has become alarmingly easy, enabling even those without technical expertise to execute scams. While attempt to distinguish real communication from fakes is improving, the rise of these deepfake tools poses a continuous challenge for security.
The deepfake economy is rapidly evolving, with scams quadrupling in the last year due to GenAI tools. Professionals across industries are scrambling to counter AI's threats.
A cybersecurity VP remarked that GenAI tools enable novices to clone brands and generate convincing scam messages quickly, raising serious concerns about security.
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