France's competition authority has imposed a €150 million fine on Apple, citing that its App Tracking Transparency (ATT) system, designed to enhance user privacy, inadvertently harms small app publishers. The regulator contends that the ATT process creates unnecessary complexities for users of third-party applications while favoring Apple's own offerings. Critics, including major social media platforms, have linked ATT to significant revenue losses. Despite the ruling, Apple maintains that the ATT framework is vital for user empowerment regarding tracking consent.
France's competition watchdog has fined Apple €150 million, claiming its App Tracking Transparency system abuses dominance in the mobile app market.
The French authority states that Apple's system harms small publishers, being "neither necessary for nor proportionate" in protecting user data.
The ATT framework complicates usage for third-party apps, with smaller publishers suffering most due to limited alternatives for user data targeting.
Apple defends ATT as a means of improving user privacy, asserting that it provides a clear prompt for tracking requests that applies universally.
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