France's competition authority has fined Apple €150 million after determining its App Tracking Transparency (ATT) system fosters an unfair competitive advantage in the mobile app market. Launched in 2021, ATT complicates user tracking for small publishers while favoring Apple’s first-party applications, ultimately harming revenue opportunities for developers. Notably, many large platforms lost significant revenues post-implementation. The authority acknowledges privacy benefits from ATT but criticizes its disproportionate complexity for users of third-party apps. The fine pertains to past actions, with no immediate requirement for Apple to alter its tracking system.
France's competition authority found that Apple's App Tracking Transparency system harms smaller publishers, prohibiting them from effectively targeting ads and earning necessary revenues.
The agency highlights that while ATT might enhance user privacy, it complicates the usage of third-party apps excessively compared to Apple's own apps.
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