The Meta ad library serves as a crucial tool for transparency, originally aimed at political ads but now also encompassing a broad spectrum of commercial advertisements.
Users can access actionable insights from the Meta ad library, including ad performance data, funding information, and demographic reach, facilitating a deeper understanding of advertising strategies.
The ad library retains the records of ads for seven years, allowing users to analyze trends and get a historical perspective on various advertising initiatives.
Navigating the Meta ad library is straightforward: find any Facebook Page, click on 'About', and access the 'Page Transparency' section to explore ads running on their profile.
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