The Cyber Trust Mark aims to give consumers confidence in smart home devices, assuring that these products meet critical cybersecurity standards to protect private data.
Anne Neuberger stated, 'We know Americans are afraid... this program takes on that problem in a bipartisan and voluntary way.' The mark empowers consumer choice.
Companies voluntarily applying for the Cyber Trust Mark must prove their smart devices undergo testing by accredited labs to meet necessary security standards.
Executives from Amazon and Best Buy highlighted that consumers will appreciate seeing the Cyber Trust Mark, indicating trusted security in their smart home products.
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