"The supplier, 30Seconds Group, says the cameras allow them to track occupant engagement from residents who are a captive audience as they wait for lifts to their apartments. Potential advertisers are told: With an average dwell time of 30 seconds, our screens provide ample time for viewers to absorb your message. This extended interaction allows for deeper engagement, making it an ideal platform for delivering impactful and memorable advertising content."
"30Seconds Group said it was on course to install electronic noticeboards all with cameras in the communal areas of 1,000 buildings by the end of the year. The Residential Management Group, which is one of almost 50 property companies to have signed up, said the noticeboards improved communication with residents. In a statement to the Guardian, the group confirmed it had installed the billboards in 126 developments housing 50,000 people. However, it insisted that the cameras in its buildings were not activated."
"Allowing crypto companies and alcohol and gambling to advertise within residential properties seems absurd and really inappropriate. There's no ability to opt out. You're stuck with it. Nocher said he had not seen adverts for these types of products in his building, but images shared online of billboards elsewhere have shown promotions for drinks companies, a lottery syndicate, non-fungible tokens, a competition site and cage fighting. He is also wary about the presence of the camera in the billboards."
Digital billboards equipped with cameras have been installed in hundreds of apartment blocks, allowing filming of viewers' responses to adverts. The supplier 30Seconds Group claims the cameras can track occupant engagement from residents who are a captive audience while waiting for lifts. Advertisers are told an average dwell time of 30 seconds allows deeper engagement and memorable advertising. 30Seconds Group aims to install screens with cameras in 1,000 buildings by the end of the year. The Residential Management Group reported installations in 126 developments housing 50,000 people but said the cameras were not activated. A resident complained about service charges funding unwanted adverts, the inability to opt out, and the presence of cameras, while images shared online have shown promotions for alcohol, gambling, NFTs and cage fighting, prompting privacy concerns.
Read at www.theguardian.com
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