Truist has settled allegations of embedding secret trackers on its website to collect user data without users' consent. The complaint was filed by John Tasker, who argued that Truist violated the California Invasion of Privacy Act through the use of pixel trackers, JavaScript snippets, and cookies to gather information like IP addresses and click paths. The settlement details remain undisclosed, but Tasker's individual claims are likely to be dismissed while broader class-action claims may still proceed.
The lawsuit accused Truist of embedding trackers on its website to collect user data without their knowledge and relaying it to third-party advertising platforms.
Truist faced claims of violating the California Invasion of Privacy Act by utilizing pixel trackers and cookies to gather sensitive user information.
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