The article discusses a new ad campaign led by Kristi Noem urging immigrants to self-deport using the CBP Home app. The campaign, framed within the Trump administration's mass-deportation strategy, aims for one million deportations annually through fear-based tactics and harsh imagery. The ads highlight the risks facing undocumented immigrants, implying that failure to self-deport could lead to severe consequences. Noem's messaging suggests that self-deportation offers a 'humane' alternative to traditional ICE enforcement, reflecting the administration's broader strategy of inducing fear to encourage voluntary departures.
The deportation campaign aims for 1 million deportations a year, using fear tactics and harsh imagery to encourage self-deportation among undocumented immigrants.
Kristi Noem's ad campaign pushes immigrants to use the CBP Home app for self-deportation, suggesting it's a more humane alternative to traditional ICE enforcement.
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