Texas Attorney General Ken Paxton is investigating Colgate-Palmolive and Proctor & Gamble for allegedly misleading marketing of fluoride in toothpastes. This follows ongoing concerns about fluoride's safety, despite its recognized benefits in preventing cavities. While many health experts promote fluoride's role in public health, the discussion has been reignited by a controversial study linking high fluoride levels to reduced IQ in children. Paxton's inquiries include Civil Investigative Demands sent to the companies, highlighting the conflict between established dental health recommendations and emerging skepticism surrounding fluoride's implications for consumers.
Texas Attorney General Ken Paxton's investigation targets Colgate and Proctor & Gamble over potentially misleading fluoride marketing to parents and children.
Paxton's action represents a serious inquiry into whether leading toothpaste brands are misrepresenting fluoride's safety and efficacy in their marketing.
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