The University of Tennessee at Knoxville plans to add a 10 percent surcharge to football and other sports tickets beginning next year to help generate some of the expected $20 million that universities like it would be able to pay athletes under a proposed legal settlement governing use of players' names, images and likenesses.
As part of this proposed legal settlement, major colleges' sports programs would agree to share about a fifth of their revenues directly with players, transforming the landscape of college athletics.
Danny White, Tennessee's athletics director, stated, 'It's going to our student-athletes as part of this new world order in college sports, so I know our fans will embrace it,' emphasizing the shift in funding for college athletes.
Colleges and universities across the United States are actively preparing for the potential changes in the collegiate athletics landscape, as legal settlements begin to allow direct payments to student-athletes.
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