Comreg announced that non-registered mass-texting companies will have their SMS messages labelled as 'likely scam' beginning this October, with complete blocking to follow. The initiative aims to address spoofing issues, where scammers impersonate legitimate businesses, complicating consumer trust and increasing fraudulent texts. Currently, about 365,000 fraud cases stemming from such communications occur annually in Ireland. Companies are urged to register to avoid disruptions, while the initiative does not target private SMS communications. Additional legislation is awaited for further protective measures against private SMS scams.
The regulator's SMS Sender ID registry system is aimed at those who use 'Sender ID' to attach a name to a mobile number, such as Bank Of Ireland or Amazon.
Comreg's new system is designed to eliminate SMS spoofing, ensuring Irish consumers won't receive fraudulent messages labelled as 'likely scam' starting October.
With approximately 365,000 fraud cases annually linked to scam calls and texts, this initiative is a significant step toward safeguarding consumers.
Non-registered companies will see their SMS messages to customers blocked or labelled as scam, urging immediate registration to avoid disruptions.
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