After spending a considerable amount of time in ad tech and working on privacy, I believe dedicated rules for sensitive data categories are good. However, I doubt that lawmakers' categorization of what is sensitive (and what is not) is a silver bullet that solves all problems. After all, what might be noncritical to one person could be extremely sensitive to someone else.
Thinking critically about what's 'sensitive' Think of online ads for liquor or alcohol. To most users or viewers, those might not be harmful. But recovering alcoholics would have a different opinion. The same applies to gambling and sports betting ads when it comes to people who see them while struggling with gambling addiction problems.
This is why I believe it's more beneficial to empower users with control, allowing them to decide which types of ads they consent to see and which they do not - through an extension or feature or in the settings of browsers or apps.
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