Priti tote bags, Kemi sweatshirts and Jenrick mugs: Tory candidates to roll out the merch in bid to be new leader
Briefly

from www.theguardian.com3 weeks ago
The Tories may have hit rock bottom with voters, but candidates still believe in selling branded merchandise. Each is encouraged to promote their own ideas at individual stalls.
www.theguardian.comhttps://www.theguardian.com/politics/article/2024/aug/25/priti-tote-bags-kemi-sweatshirts-and-jenrick-mugs-tory-candidates-roll-out-the-merch-in-bid-to-be-new-leader
Kemi Badenoch is leading the merchandising trend with a range of items available on her leadership website, including sweatshirts and water bottles, all without her image.
www.theguardian.comhttps://www.theguardian.com/politics/article/2024/aug/25/priti-tote-bags-kemi-sweatshirts-and-jenrick-mugs-tory-candidates-roll-out-the-merch-in-bid-to-be-new-leader
Campaigning candidates are poised to spend a total of £500,000 to participate in the leadership contest, highlighting the financial stakes involved in securing party support.
www.theguardian.comhttps://www.theguardian.com/politics/article/2024/aug/25/priti-tote-bags-kemi-sweatshirts-and-jenrick-mugs-tory-candidates-roll-out-the-merch-in-bid-to-be-new-leader
Merchandise appears crucial to fostering candidate identity, as everyone preps hats, T-shirts, and other promotional items, showing that creativity is alive within the party.
www.theguardian.comhttps://www.theguardian.com/politics/article/2024/aug/25/priti-tote-bags-kemi-sweatshirts-and-jenrick-mugs-tory-candidates-roll-out-the-merch-in-bid-to-be-new-leader
Read at www.theguardian.com
#conservative-party #leadership-contest #campaign-merchandise #birmingham-conference #political-strategy
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