The researchers found that the change in serving size led to a nearly 10% drop in beer sales, which could significantly reduce alcohol-related harms in the UK.
The study’s leader, Prof Dame Theresa Marteau, emphasized that reducing beer portions could directly contribute to improving public health by lowering alcohol consumption.
Despite a lack of enthusiasm from establishments, the trial showed that serving smaller sizes could effectively shift drinking habits and reduce health risks associated with higher alcohol intake.
Alcohol consumption poses serious health risks, with over a fifth of adults in England exceeding 14 units weekly, necessitating strategies like this to address the issue.
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