Meta, under Mark Zuckerberg's leadership, has implemented a subscription model for Facebook and Instagram, allowing users to choose between paying a monthly fee to avoid ads or consenting to data sharing. This initiative follows the Digital Markets Act in Europe, which resulted in a fine of 200 million euros for Meta due to violations. The decision seems compelled rather than voluntary, and leading data protection advocates characterize it as a form of coercion resembling 'digital protection money' for users' data.
Mark Zuckerberg's Meta company has implemented a subscription model where users must choose between paying to avoid ads or continuing to share personal data.
The requirement for users to make a choice stems from the Digital Markets Act (DMA), in response to which Meta was fined 200 million euros.
Data protection authorities believe the decision to pay is more of a mandatory fee than a voluntary choice, echoing concerns from consumer protection organizations.
Max Schrems describes Meta's approach as 'a kind of digital protection money,' indicating skepticism about the company's true intentions regarding user privacy.
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