"The RTB industry's data free-for-all has created a serious national threat," alleged Johnny Ryan, a senior fellow of ICCL.
It seems the argument goes that all the heaps of data out there can be analyzed to reveal specific targets' sensitive habits, opening them up to extortion and the like. We can also imagine someone using micro-targeting to throw suggestive, manipulative, or malware-laden adverts at particular individuals, or compromising the apps and sites a target frequents to gain more intelligence or infect their devices with spyware. The sky's the limit, potentially.
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