Allemannsretten gives Norwegians the legal right to camp and roam freely in nature. However, open access to mass tourism poses a risk for environmental degradation.
Regional tourism authorities emphasize that promoting outdoor activities without regulation can burden local ecosystems. They called for caution, highlighting current issues of overtourism affecting their communities.
Stein Ove Rolland, CEO of Fjord Norway, stresses the importance of sustainable tourism, advocating for organized experiences led by competent companies to protect and preserve nature.
The campaign's pause reflects broader concerns over balancing tourism growth with environmental integrity, prompting stakeholders to evaluate its potential impacts before proceeding further.
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