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Google is implementing new rules to protect Gmail users from unwanted mass emails. Starting in April 2024, Google will increase message rejections for senders of unwanted mass emails to Gmail users who do not comply with the new guidelines. It is not yet known what percentage of non-compliant email traffic will be rejected, but Google states that enforcement will be gradual and progressive. Additionally, bulk senders have until June 1 to implement one-click unsubscribe in all commercial, promotional messages.
Google has also confirmed that, from April 2024, it will " start rejecting a percentage of non-compliant email traffic, and we'll gradually increase the rejection rate."
The new rules will only apply to bulk emails sent to personal Gmail accounts. Senders must be aware of the new guidelines and ensure compliance to avoid message rejections. This move by Google is aimed at protecting Gmail users from unwanted mass emails and improving the overall email experience for users.
These changes will only impact bulk emails sent to personal Gmail accounts. Senders of mass email to those accounts, those sending at least 5,000 messages a day to Gmail accounts, must comply with the new guidelines or risk having their messages rejected.