Mushrooms are not only a wellness trend in food and supplements, but now also in hair care, with Dyson unveiling Chitosan, a frizz-taming stylistic innovation.
Chitosan, derived from oyster mushrooms, has been shown to reduce frizz by up to 50% in hair products, cleverly maintaining flexibility while providing strong hold.
While traditional styling products often glue hair strands together, Dyson uses a complex macromolecule in Chitosan to create flexible bonds for movement and shine.
Dyson, historically focused on gadgets like vacuum cleaners, is shifting to beauty, leveraging the trend of mushroom-derived ingredients to attract consumers in a booming market.
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