Mozilla's 'Privacy Preserving Attribution' feature, claimed to protect privacy, has been criticized by the privacy activist group noyb for enabling tracking and being on by default.
Noyb argues that while this tracking approach may be less invasive, it still violates user rights under EU's GDPR and should be opt-in rather than opt-out.
Mozilla asserts that the feature's default setting does not compromise individual privacy, providing aggregated information without user identification, aiming to balance ad performance insights without explicit tracking.
Discussions have revealed a tension between user consent and advertising needs, with calls for clearer user options and information to ensure users make informed choices in their privacy.
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